Liverpool have officially announced that general admission and season ticket prices will remain unchanged for the 2025-26 season. This decision comes after strong opposition from supporters, who warned the club about the risk of alienating local and long-time fans due to rising costs. Last month, various Liverpool fan groups collaborated to address these concerns in an open letter, emphasizing that further increases could damage the club’s historic fan culture. The letter came in response to a 2% ticket price hike at the start of the current season.
Following the backlash, club representatives met with the supporters’ board to discuss ticket pricing for the upcoming campaign. After deliberations, Liverpool confirmed there would be no further increases, ensuring that match-going fans would not face additional financial strain. The freeze applies not only to adult ticket prices but also to junior tickets, which will remain at £9 for the 10th consecutive season. This pricing structure also extends to a portion of local tickets reserved for those with a Liverpool postcode, a scheme that has been in place since the 2016-17 season.
The club acknowledged that this price freeze comes despite the rising costs of matchday operations at Anfield and the broader financial demands of running an elite football team. Increased expenses in football operations and stadium maintenance have placed significant financial pressure on clubs across the Premier League, yet Liverpool opted to prioritize affordability for their supporters.
This decision comes at a time when fan dissatisfaction with ticket pricing is growing across English football. Manchester United, in particular, has faced widespread criticism for their mid-season ticket price hike to £66. The move sparked outrage among their fanbase, prompting the Manchester United Supporters’ Trust (M.U.S.T) to issue an open letter to co-owner Sir Jim Ratcliffe, warning of potential unrest if prices continue to rise. They described the situation as reaching a breaking point, with the risk of “outright rebellion” if the club persists with further increases.
The discontent among supporters has led to collective action, with fans from both Liverpool and Manchester United putting their fierce rivalry aside to stand together against rising costs. Before the recent clash between the two clubs, supporters joined forces under the Football Supporters’ Association’s #StopExploitingLoyalty campaign to protest against ticket price hikes. Their demonstration highlighted the growing frustration among match-going fans who feel increasingly priced out of the game.
Across the Premier League, dissatisfaction with rising ticket prices has become a major issue. Crystal Palace remains the only top-flight club that did not increase ticket prices for the current season, setting an example that many supporters believe other clubs should follow. As matchday costs continue to rise, fans are demanding that their loyalty be respected rather than exploited.
Liverpool’s decision to maintain ticket prices represents a commitment to keeping Anfield accessible to its supporters. The club recognizes the importance of preserving its connection with local fans, ensuring that generational supporters can continue to pass down their traditions without financial barriers. With football becoming increasingly commercialized, decisions like this reinforce the significance of fan engagement and affordability.
While Liverpool’s price freeze will be welcomed by supporters, the broader issue of ticket pricing in football remains a contentious topic. The pressure on clubs to maximize revenue continues to grow, but fan resistance against unaffordable pricing is stronger than ever. The coming seasons will reveal whether other clubs follow Liverpool’s lead or if the financial demands of modern football continue to push prices higher, further straining the relationship between clubs and their most dedicated supporters.
